When asked if the idea to sell really good coffee from a cargo bike at markets and fairs is a good idea, the response: “But what are you going to call it?” results in the job of branding a cargo bike coffee stall. Since this is quit a long name, we rebranded it to Bakkie. Bakkie is a typical dutch way of asking if someone wants coffee, so this is a logical step. The branding should reflect this.
FRESH BAKFIETS COFFEE