WeCrave was a project that started from a fascination (and the feeling that there was more to it) about typography. I wanted to know if changes in society and typography were linked in some form of another. What I actually found out was that typography and changes in typography were mostly due to technological advancements, which in time led the world to a new societal change. Hereafter technology would evolve even further. But it was not the typography which made a societal change, the core of societal change was communication. And what do we have an abundance of in this age? Communication. We have it! To be more exact, we crave communication. In our age, in our society, we are constantly reminded that we there is the possibility to be continuously communicating.
WE CRAVE BOREDOM
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